Assistant Director for Visitor Engagement and Operations
434.315.8775 (ext. 6)
Sherre Atkins is the assistant director for visitor engagement and operations at the Robert Russa Moton Museum. In this role, she oversees the Moton bookstore, manages guest services associates and volunteers, and schedules group tour reservations and facility rentals. Atkins also worked closely with Development Chair Joy C. Speakes on the financial processes for the Moton Family Challenge Fund and the Moton Family Challenge Scholarship.
Atkins joined the Moton team in 2012 as guest services coordinator, transitioning to assistant director in 2022. She served the community as a previous member of the board of directors for United Way, and she is also a member of the Virginia Association of Museums, the American Alliance of Museums, the American Association for State and Local History, the Museum Store Association and the Farmville Area Women’s Leadership Network. In addition to her work at Moton, she is the owner of Made 2 Reign LLC, which is a blog and company that combines faith and fashion to empower women to reign in style, purpose and life. She has also traveled as a missionary with her church, Mt. Gilead Full Gospel International Ministries.
Atkins’s mother is a member of the lost generation, having missed several years of her education by the closing of the Prince Edward County Public Schools from 1959-1964.
A Prince Edward County native, Atkins graduated from Prince Edward County High and has pursued additional coursework in business management at Strayer University in Richmond, Virginia. She is pursuing a degree in ministry at Ever Increasing Word Training Center and is enrolled in VCU’s Grace E. Harris Leadership Institute’s Higher Ground Women’s Leadership Development Program for current and emerging women leaders who are committed to investing in themselves and their organizations.